The SS20 campaign is a new chapter in the story of the 7AM fashion brand. Here we are exploring the concept of streetwear from a woman’s point of view.
The drop-dead appeal comes from a mix of sport-urban-vibe fashions and enhances the deep pleasure of this style when worn by an undeniably free
and joyful woman, just like the shoes she wears.
Here, the female identity is unwrapped into all of its multiplicity of facets and confronts a contemporary lifestyle with a relaxed and fun attitude.
In an extremely glamorous place like Miami, each shoe takes on a symbolic value much greater than its mere function, because it is imbued with personality and becomes an everyday luxury.