A modern story of femininity.

Artistic contaminations, fusions and dynamic symbiosis expressed with an aesthetic language that is connected to the underground.

Flair, convenience and beauty.

Not the classic urban style but it’s a dose of streetwear mixed with a new metropolitan taste.

Fashion vibes of the modern woman leads the journey whithin the brand’s imaginary and it connotes the luxury concept which is at the basis of every collections.
They stand out for creative innovations and stylistic researches.

Bold Volumes. Innovative and chunky

These shoes have a bold structure that makes them the star of any look, from casual to night out.

Sneakers, boots e sandals combine functionality and fashionable and they offer a new vision of footwear, inspired by the cosmopolitan soul.

Luxurious fashion twist.

The mix of materials, the colors and the stylish details reinterpret iconic models of the footwear’s world in a glamorous way and they project them into the modern luxury.

The accurate study of women’s lifestyle and their handmade experience create the perfect style which turns the ordinary routine into a exlusive way of dressing up.

Impressive design.

Functional and aesthetic elements are mixed into passe-partout shoes with a gritty appeal. The refined design is the result of the fusion between the heritage of craftmanship and a creative vision.

Mix and impress.

Each shoe express in the best way the story of his own style. The materials blend naturalness, research and avant-garde to accompany the modern woman through the opportunities of her day.

Elegant and fresh at the same time, it is crossed by the lightness of a femine vibe that will amaze you.

Wear the style.

7AM shoes mark the femine dimension and amplify the alchemy between modern and tradition with a virtuous exercise of awesomeness collected in the past and in the present. A completely innovative style that is able to put together multiple inspirations in the form of shoes.

Every shoe responds to the modern challenge of versatility, without giving up its street-urban-insustrial soul, but creating a new concept of luxury sneakers related to practicality and attention to details instead.

The shoe collections are a trendy praise of functional, always unquestionably defined by a good taste about beauty. Modern elegance is enclosed by a version of design utility coming from the 90’s, that fits these times and suggest future trends.

Italian luxury.

7AM is a very young luxury sneaker brand founded in 2018 by the brothers Andrea and Mattia Fabiani. . Thanks to the family footwear and territorial footwear tradition, this brand moves through vvarious inspirations of the utility’s world ans it offers must-have shoes by a femine appeal.

The constant research of innovation creates a connection between multilpe styles, with the ability of interpretation of dressing up that marks the two creative direcors’ approach.

A creative attitude.

The new vision of femine shoes is born from the belief that this product is a powerful way to express yourself, because it catalyzes daytime wishes and needs.

7AM is the symbolic and universal strength where we live every day: seven are the days of the week, the colors of the rainbow, the musical note, the liberal arts, the deadly sins and the virtues.

Seven, from latin “Sept em ”, i s the pe rfect balance.